Your May 2025 SKINCARE BLÜHPRINT
Have you heard people talking about living a soft life lately? I'm not really one for trends, but I understand the appeal with this one. Feeling called towards softness, slowness, and ease is a natural antidote to a world that often feels, well... hard. We've been programmed to prioritize toughness, productivity, and speed, but we verywell may be craving (and needing!) the opposite.
Ready to ease off the hamster wheel of busy-ness and ease into a soft summer with us? May’s Skincare Blühprint embraces the slow down of summer, and features three Blüh Alchemy favorites sure to help you ease into a softer pace of life, as you focus on treating yourself, the environment, and people around you with gentleness and kindness.
Looking for ways to embrace the softness of the season? We have a few ideas!
- Notice and appreciate the simple pleasures of the weeks and months ahead, from summer tomatoes to laundry drying in the sun to evening thunderstorms.
- Prioritize relaxation whenever possible: Sure, we all have responsibilities that require tending to, but when you are "off the clock," so to speak, get outside and enjoy nature, spend time with loved ones, relish in your favorite hobbies, and practice mindfulness.
- Dress for comfort: You can express your unique style and still be comfortable! Choosing soft, natural fibers like cotton and linen in flowing silhouettes in the summer will ensure you stay cool, while still feeling chic. Shopping secondhand is a wonderful way to score a new-to-you wardrobe, while being gentle on the planet.
- Lean into your softer side: There is strength in vulnerability, authenticity, and all the beautiful things that may you, you.
- Glow and refine with our award-winning Superfruit AHA + BHA Resurfacing Mask. The Superfruit AHA + BHA Resurfacing Mask is a unique and synergistic blend of acids, enzymes, lipids and nourishing actives. Cellular extracts of Finger Lime Caviar, Silky Oil Grass, Pineapple and Papaya combined with Lychee, Salicylic Acid Liposome and barrier-protecting Vegetable Ceramides work effectively to gently exfoliate and resurface the skin while decongesting pores- delivering a smooth, vibrant, glowing complexion.
- Firm and restore with our award-winning Noctural Repair Active Emulsion. As you sleep your skin shifts into repair mode, counteracting daily oxidative stress. Nocturnal Repair Active Emulsion was formulated to boost this vital process and support your skin at its most receptive time. Chebula, an Ayurvedic powerhouse, works to inhibit glycation, neutralize free radicals while preserving collagen 1 & 2. Banksia, Shiitake and Manuka Honey cellular extracts help to strengthen the skin’s barrier, improve elasticity while reducing hyperpigmentation and the appearance of fine lines, resulting in smoother, firmer looking skin.
- Lift and refine with our award-winning Botanic-Retinol Cell Renewal Concentrate. This transformative concentrate is powered by Bakuchiol, the only plant-based alternative to retinol clinically proven to dramatically improve skin texture, collagen production, firmness and elasticity while decreasing the appearance of wrinkles, hyperpigmentation and acne. Further boosting this formula is our advanced bioactive hydration complex and over 15 of the world’s most innovative ingredients, including cellular extracted flame tree, emu apple and Tasmanian kelp, cacay oil, watermelon bioferment and vegetable ceramides. All work synergistically to reverse the signs of premature aging while delivering lasting hydration, optimal nutrition and protection.