My Journey into the World of Skincare.
Although my surname Blüh [Bloo] lends itself easily to awkward mispronunciations I’ve grown to appreciate it more than ever as it’s meaning; to blossom, flourish and thrive embodies the heart of our brand. It’s through the power of alchemy that nature's lush bounty is harnessed and transformed into liquid gold otherwise known as BLÜH ALCHEMY, ADVANCED BIOACTIVE SOLUTIONS.
My journey into the world of skin care formulation began in 2011 after my daughter was diagnosed with a rare and life threatening disease called Wegener’s Granulomatosis. The disease in her case was rapid and severe. The damage caused lesions and granulomas throughout her airways leaving her with half her lung capacity within the first week of symptoms. After coming off life support her treatment involved rounds of chemotherapy and a cocktail of aggressive drugs that left her skin very dry and sensitive to the touch.
I grew up in a small hill town in Western Massachusetts. My father was an avid naturalist, seasonally planting vibrant gardens overflowing with robust vegetables, healing herbs and stunning flowers. As a young child my father instilled in me a deep appreciation for nature and wildlife, he often took me and my siblings on foraging adventures to gather all the wild edibles we could find.
When my daughter got sick my instinct was to go back to my roots and begin to craft simple soothing balms from nourishing oils infused with the healing herbs we grew in our garden. I had always been aware of the importance of eating a clean, nutrient rich diet and had been diligent about feeding her the healthiest choices available. What I was less aware of is the plethora of ingredients disguised as safe options found in the body care products we used on a daily basis. The concept of “Green Washing” was new to me. Until I received my daughter’s shocking diagnosis I had no idea how aggressive and life threatening autoimmune diseases could be. Sadly, as is often the case when something effects you personally you become more acutely aware. We quickly learned that autoimmune diseases are on the rise and in many cases very little is known about their cause or how to effectively treat them. Rare diseases aren’t often at the top of the list to receive funding for extensive research. Although the cause of her disease is unknown we began to learn more about possible triggers and the impact chemicals and environmental toxins can have on the body. I knew that in her fragile state I had to keep the formulas simple and pure, utilizing the most gentle, healing herbs and nourishing oils to help sooth her tender skin. Witnessing the transformative power of plants was both a relief and incredibly inspiring. This ignited a passion and an unstoppable drive in me to advance my skills as a cosmetic formulator and my understanding of the skin's physiology. I worked closely with top natural chemists to develop a carefully edited line of skin care products that target the signs of pre-mature aging while protecting against environmental aggressors and oxidative stress. The result is BLÜH ALCHEMY, ADVANCED BIOACTIVE SOLUTIONS, delivering unparalleled results with uncompromising quality.
MY PROMISE to you: is to be a conscious contributor to the skin care industry, evolving the standards to include raising awareness of the vital importance of ethically sourcing natural ingredients, not only for the health of our bodies but for the health of our beautiful mother earth and all that inhabit it.
You will only find the cleanest, organic, wild harvested, natural, bioactive, nutrient dense and cruelty free ingredients in our concentrated, innovative formulas.
You will never find parabens, petroleum, petrochemicals, sulphates, detergents, mineral oil, phalates, PEG’S, silicones, synthetic dyes and fragrances.
Giving Back: Our dream is to see the day when a cure for Vasculitis is found. Until that day we hope that through research programs advances in treatment can improve the quality of life for those suffering with Vasculitis. BLÜH ALCHEMY will donate a percentage of our profits to the Vasculitis Foundation whose mission is to empower communities through education, awareness and research.
My hope is that BLÜH ALCHEMY inspires you to take a moment each day to elevate your self-care ritual with an indulgence of our luxurious treatments, packed with nutrient dense organic oils and wild harvested bioactives, lovingly handcrafted to uplift your spirit and leave your skin fully replenished, radiant and youthful.
YOUR BODY~YOUR TRUTH
With love + gratitude,