We've had a number of requests for this Blühprint topic since we first started sending them monthly four years ago... so here goes! Our April Skincare Blühprint is your roadmap to aging well!
Notice I didn't say "anti-aging?" The term hit mainstream marketing in the 1980's, treating aging as a problem, something to be avoided or fixed, rather than, well, a very natural part of life. I could go on and on but let's just say, around here, we're more in the camp of anti-anti-aging. We believe in aging well, in enjoying all chapters of life, in celebrating all of our years on Earth, and in hoping we have many more years to enjoy together. If we are lucky enough to advance in age, it means we are not done growing, learning, gaining experience, loving, laughing, and building memories.
And while technically this is a marketing email from a beauty brand, I hope you'll join me in gleefully ignoring any marketing or trends that vilify aging. Instead, let's celebrate our years and embrace aging well together.
- Prioritize community at all stages of life. Community and connection are everything to us. Having people to keep us motivated and accountable for taking care of ourselves and one another is one of life's greatest gifts. And we're not sure who named them laugh lines, but we'll proudly wear every wrinkle that results from deep belly laughs with the people who truly get us the most.
- Get clear about your values and the amazing gifts you bring to your families, communities, and this world. Never stop finding ways to give, and serve, and connect. With this type of clarity and vision, so-called crow's feet and dark circles are irrelevant.
- Go to sleep! And I know, good, quality sleep feels more elusive now than ever. You don't need to try all the things tonight. But you can pick one area of sleep hygiene to improve. Maybe you'll leave your phone in a different room. Or maybe you'll head to bed 30 minutes earlier than usual. Stick with it for a few weeks and see if it makes a positive difference. Sleep is such a critical time for the body's restoration and repair systems. Your brain, for example, is highly active while you're sleeping, consolidating memories, processing and regulating emotions, repairing and growing neural tissue, and cleaning out waste. Let your body and brain do this important work by giving yourself the sleep you truly need.
- Wear your SPF. Reduce your skin cancer risk and protect against UVA and UVB rays with daily sun protection (yes, even when it's cloudy and yes, even when it's the dreariest of New England winters) to enable your body to preserve collagen and maintain skin elasticity. Looking for great SPF and suncare options? Our friends at Beauty Heroes have a beautifully curated selection here.
- Similarly obvious: Hydrate. Like prioritizing sleep and using sunscreen, staying hydrated is a relatively light lift that yields significant benefits, especially as we get older. Maintaining proper hydration keeps essential bodily functions running as smoothly as possible, from regulating body temperature, to lubricating tissue and joints, and removing waste. Staying hydrated can also improve your cognitive function (boosted focus and mood) and aid in digestion. And yes, that cup of tea counts towards your daily fluid intake!
We are so grateful to navigate today and whatever the future holds with you. And we hope that future is a very full and a very bright one. This month's Skincare Blühprint features three products that support, rather than inhibit, your skin's natural processes and are perfect for your skincare rituals at any age.
- Lift and refine with our award-winning Botanic-Retinol Cell Renewal Concentrate. This transformative concentrate is powered by Bakuchiol, the only plant-based alternative to retinol clinically proven to dramatically improve skin texture, collagen production, firmness and elasticity while decreasing the appearance of wrinkles, hyperpigmentation and acne. Further boosting this formula is our advanced bioactive hydration complex and over 15 of the world’s most innovative ingredients, including cellular extracted flame tree, emu apple and Tasmanian kelp, cacay oil, watermelon bioferment and vegetable ceramides. All work synergistically to reverse the signs of premature aging while delivering lasting hydration, optimal nutrition and protection.
- Firm and restore with our award-winning Nocturnal Repair Active Emulsion. As you sleep your skin shifts into repair mode, counteracting daily oxidative stress. Nocturnal Repair Active Emulsion was formulated to boost this vital process and support your skin at its most receptive time. Chebula, an Ayurvedic powerhouse, works to inhibit glycation, neutralize free radicals while preserving collagen. Banksia, Shiitake and Manuka Honey cellular extracts help to strengthen the skin’s barrier, improve elasticity while reducing hyperpigmentation and the appearance of fine lines- resulting in smoother, firmer looking skin.
- Smooth and depuff with our award-winning Eye Oil Serum. This innovative serum is packed with vital bioactives and nutrient dense organic seed oils proven effective in targeting and repairing the signs of aging skin. Kakadu plum and green coffee bean oil are powerhouse antioxidants rich in phytosterols and essential fatty acids working swiftly to reduce the appearance of puffiness and dark circles. Hibiscus and cucumber actively boost hydration to tighten and smooth the delicate tissue around the eyes, leaving them visibly rejuvenated, firm and lifted.
As always, we are so very grateful that you are here. Thank you for aging well with us!
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